Originally “digitalization” referred to the process of capturing, converting, and storing analog information on digital storage media. Nowadays, the term is used more generally as a synonym for “digital transformation,” because digital technologies have transformed society.
Digitalization affects all industries and has penetrated into every area of business, from product development to sales and customer service. In so doing, it is changing working methods, business models, and communications as well as the way information is handled. The management of the digital revolution is therefore one of the most important tasks faced by a company. But you do not need to be a bystander here. After all it is human beings who are the prime movers, decision-makers, and guiding force behind the transformation. Therefore come and help shape the digital transformation yourself!